# Elizabeth Rhodes

> Senior Product Designer with 10+ years building fintech, SaaS, and consumer products. Research-first, AI-accelerated, and close to engineering. Currently at Human Interest in Portland, OR.

Elizabeth Rhodes is a Portland-based product designer specializing in complex B2B SaaS, fintech, and social impact products. Her work spans 0→1 product creation, enterprise systems, design systems, and mixed-methods user research. She is currently a Senior Product Designer at Human Interest, a 401(k) provider for small and medium-sized businesses.

## Work

- [PartnerConnect](https://elizabethrhod.es/work/hi-partner-connect): Designed the first self-service investment lineup tool for financial advisors at Human Interest, replacing emailed spreadsheets with a real platform. NDA protected.
- [The Distribution Engine](https://elizabethrhod.es/work/hi-distributions): Redesigned 401(k) distributions end-to-end at Human Interest — cutting 47 minutes of manual work per case and reaching 93% automation. NDA protected.
- [The Capitalize Partnership](https://elizabethrhod.es/work/hi-capitalize): Turned a buried rollover flow with 22% completion into a proactive, high-converting experience at Human Interest. NDA protected.
- [TRACE](https://elizabethrhod.es/work/trace): Co-founded and served as sole designer for a safe community app for transgender and non-binary individuals.
- [Retirement That Feels Easy](https://elizabethrhod.es/work/paychex-retirement): Built out the full 401(k) Retirement Services suite inside Paychex Flex at Paychex. NDA protected.
- [Leading the Way in MLS App Design](https://elizabethrhod.es/work/seattle-sounders): Turned the Seattle Sounders FC app from a 3.5-star app into the highest-rated in MLS.
- [Insights into Online Help Preferences](https://elizabethrhod.es/work/paychex-codesign): Ran a generative co-design workshop exploring how and when Paychex users seek help. NDA protected.
- [Adding Value with User-Centered Design](https://elizabethrhod.es/work/wacom-id): Redesigned Wacom ID to unlock untapped software value for millions of tablet users.
- [Designing for Change Through Social Justice Education](https://elizabethrhod.es/work/feminism-is-for-boys): Authored and designed a children's book about gender equality that sparked media coverage and school visits.

## About

- [About](https://elizabethrhod.es/about): Background, skills, values, and design philosophy.
- [Process](https://elizabethrhod.es/process): How Elizabeth approaches product design problems.
- [Resume](https://elizabethrhod.es/resume): Full work history and skills.
- [Contact](https://elizabethrhod.es/contact): Get in touch for work inquiries or collaboration.

## Key Skills

Product Design, UX Research, Design Systems, Fintech, B2B SaaS, Consumer Apps, 0→1 Product Design, AI-Augmented Design, Workshop Facilitation, Co-Design, Prototyping, Figma, User Testing, Information Architecture.

## Contact

- Email: erhodesdesign@gmail.com
- LinkedIn: https://linkedin.com/in/elizabethrhodesdesign
- Site: https://elizabethrhod.es