Elizabeth Rhodes
Senior Product Designer
10+ years building complex fintech and SaaS products. I close the gap between design and engineering — using AI-assisted code to get changes directly in front of engineers, not just handing off specs and waiting.
Experience
Human Interest
Sr. Product Designer · Portland, OR (Remote)
Jul 2022 – Present
- Designed PartnerConnect from 0→1 — the first self-service advisor investment lineup tool. $33M AUM in private preview, 9.3/10 advisor satisfaction, Outstanding Contributor award.
- Automated 401(k) distribution engine end-to-end, designing both participant self-serve and back-office tooling (Nexus). $3.45M annual impact, 93% automation rate, SLA cut from 11 to 5 days.
- Embedded Capitalize rollover integration — shifted UX from buried to proactive placement. 107% YoY rollover AUM growth, $57M total, 51% auto-match rate with zero manual intervention.
- Established AI-augmented design workflow: research synthesis, rapid prototyping, and AI-assisted frontend code submitted directly into the engineering repo for review.
ITX Corp · Paychex
Sr. Product Designer · Portland, OR (Remote)
Apr 2021 – Jul 2022
- Led UX for Paychex Flex 401(k) Retirement Services — distributions, PEP accounts, statement history. 100% task completion in validation testing.
- Facilitated co-design workshops using generative research methods (daily logs, experience maps, decision games).
- Created reusable task flow components and trained the design team on their use.
TRACE
Co-Founder & Chief Design Officer · Portland, OR
Jan 2019 – Oct 2024
- Co-founded and led all brand, UX, and product design for a transgender health and community app from 0→1. 10K+ users, $350K raised via Beloit gBETA accelerator.
- Hand-drew all product illustrations; designed HRT tracking, community privacy systems, and onboarding flows.
- Featured in Design Rush's 'Best Simple App Designs.' Sunset in 2024 to protect user data.
Broadside Digital
UX/UI Designer · Portland, OR
Jan 2015 – Apr 2021
- Redesigned Seattle Sounders FC app over 5 years: 3.5 → 4.7★ App Store, under 100 to 5,000+ reviews, #1 rated MLS team app.
- Designed apps for Dallas Mavericks and additional sports and entertainment clients.
Wacom
Sr. Product Designer · Portland, OR
Apr 2016 – Apr 2021
- Redesigned Wacom ID platform — one integrated experience replacing a fragmented multi-system flow.
- Built and maintained design system across multiple breakpoints and a global user base.
Skills
- End-to-End Product Design
- Interaction & Visual Design
- Design Systems
- Information Architecture
- User Research & Synthesis
- Facilitation & Co-Design
- AI-Augmented Workflows
- Prototyping
- Developer Collaboration
- Fintech / Payments / SaaS
- 0→1 Product Development
- Metrics-Driven Design
Education
Pacific Northwest College of Art
BA, Communication Design
2007 – 2010
Udacity
Nanodegree, UX Design · 2020
Notable
- Outstanding Contributor — Human Interest, 2024
- Feminism is for Boys — Author & illustrator. 7+ countries, 1,500+ copies. OPB, AM Northwest, KATU.
- Design Rush — "Best Simple App Designs" for TRACE